Apukka Resort Rovaniemi offers unique accommodations, unforgettable experiences, and delicious flavors for guests arriving from around the world. The mission of Apukka's hospitable and professional team is to create the setting and atmosphere for a memorable holiday in Finnish Lapland. At Apukka, new team members are welcomed as warmly as every guest.

CONTENT SPECIALIST

We are looking for an enthusiastic, growth-oriented Content Specialist for a permanent position on Apukka Resort's marketing and e-commerce team. In this role, you will get to fully utilize your marketing expertise while learning new skills as part of a professional and ambitious six-member marketing team.

In your work, you will manage our company's social media content creation across multiple channels in a strategic, sales-driven, and brand-aligned manner. Your responsibilities will also include producing content for our most important crown jewel: our own website. Additionally, the role involves influencer collaborations. In all tasks, work is done together with teammates with clear responsibilities.

The role is demanding, but you will have your teammates and their solid expertise right by your side. We hope that you take a developmental, proactive approach to your work and continually seek new, better solutions to improve results. You will work closely with the entire marketing team and report directly to the Marketing Director.

Here at Apukka, we work with a great vibe and a strong team spirit, without compromising on quality. We offer a friendly, warm, and loyal work community. As an employee, you will be part of the Apukka family, where you can develop your skills. As a responsible, Green Key and Sustainable Travel Finland certified operator, we take care of our guests, team, society, and the environment. Our service promise—to encounter every guest as a friend—challenges our team every single day.

In your role, you will:

• be responsible for our professional and sales-driven social media content

• create and update high-quality website content efficiently

• operate skillfully in an international environment using the English language

• understand and nurture Apukka’s strong brand in everything you do

• understand the impact of your own work on online sales and strive to improve it

• bring forward ideas and development proposals to achieve better results

• play as a team with a great attitude, both within the marketing team and across the entire Resort team

You will shine if you have:

• solid professional experience in content production roles

• experience in international marketing in English (experience in the tourism industry is not mandatory, but is considered an advantage)

• the ability to utilize the most common content production tools (e.g., WordPress & WooCommerce, Meta tools)

• a proven track record of content production, successfully driving sales

• fluent skills in producing inspiring, selling, and brand-aligned text in English

• the ability to manage your own work and workflows

• a continuous learning mindset

As a member of the Apukka team, you will get:

• a work community where you are valued and can develop as an industry professional

• interesting and challenging tasks

• a reliable employer

• great colleagues and an enthusiastic team

• employee benefits, including ePassi, a performance bonus model, and staff discounts

This position follows the Collective Agreement for Employees in Tourism, Restaurant and Leisure Services (MaRa).

Job duration: Permanent
Job type: Full-time
Working hours: Mainly office hours, Mon–Fri at 8:00-16:00.
Salary: According to the negotiation. Please include your salary expectation in your application.
The work takes place at Apukka Resort in Rovaniemi, occasionally remote work is possible.

We are already looking forward to your application! In addition to your contact details, we want to hear what you can do, what you have done before, and what kind of colleague you would be. Please submit your application through our recruitment site by 12.6.2026. The interviews will start during the application period, so apply soon.

For further information, please contact the Marketing Director, Kaisa Heiskari, at kaisa.heiskari@apukkaresort.fi.